EXAMPLE DATA. This sample uses a made-up agency. Every number below is an example, not a real result.
PROOF REPORT
Where the work stalls.
Example Agency Co. Agency, 18 people. Answered by a producer. 15 of 15 answers.
What the answers show
The work waits in the gaps between steps. The brief reaches the team, but the reasons behind it stay with the account manager. The first draft goes out, comes back, and the same questions get asked again.
Score by part of PROOF
| Part | Points | |
|---|---|---|
| Process | 2 of 6 | |
| Response | 3 of 6 | |
| Output | 3 of 6 | |
| Operating capacity | 2 of 6 | |
| Friction | 2 of 6 |
What it costs
This is an estimate built from the answers, not a measurement. In this example, about 6 hours a week go to rebuilding context: finding the latest brief, re-asking the client, and re-explaining decisions. At 48 working weeks, that's about 288 hours a year.
What to change first
- Put the brief and the reasons behind it in one record the whole team can open at kickoff.
- Name one person who owns each handoff from account to production.
- After each round of client feedback, write down what changed and why, in the same record.
Next steps
For a closer look at real handoffs, Remote FACT reads them directly. On-Site FACT is the full 2-week version, on site.
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